These years have not been anything special for Bollywood so far. If left off ‘Bahubali 2’, then any movie has not earned as per the expectations. In the last few years dominated the box office, Salman Khan’s film performed very poorly.
The pair of Shahrukh-Imtiaz did not do well on the box-office. But the third quarter of the year has brought some better results than before. Akshay Kumar’s’ toilet a Prem Katha’ that is inspired by Prime Minister Narendra Modi’s, has earned 4 times more than the film’s budget.
The film, released on August 11, has more than 106 crores of business until Sunday ie 20th August. Produced by Viacom 18 Motion Pictures and Neeraj Pandey, this film was made in a budget of 24 crores. The reason behind the film’s success is the huge campaign of Akshay Kumar and Prime Minister Narendra Modi.
The film also got an advantage from the strategically correct launch time. It was launched when the films like Jab Harry met Sejal of Shahrukh Khan and Mubaraka of Arjun Kapoor were broken in the Box Office.
Between these big starring films, Ashwini Iyer Tiwari’s ‘Bareily Ki Barfi’ was also launched. On August 18, 2017, the Film was released on 450 screens across the nation. The film is getting a good response form the Cinema Lovers. This film on Wednesday got an opening of 2.42crore and that was increased to 3.59 crore next day. Good Going Ayushman Khurana, Kriti Sainan and Rajkumar Rao.